COOLKEPT, cold positioned before the heat
Concept brand · pre-launch · no product on sale · illustrative data throughout
R290 · UK stock · Next-day

Built for
1974.
Not for 34°.

British homes are engineered to trap heat. That was a feature for two hundred years. COOLKEPT puts cold in the country before the forecast arrives, so the night it actually matters, there is stock, and it is at your door tomorrow.

Order by 10pm · Delivered tomorrow · 5-year cover
Bedroom, 03:14 Above comfort
28.4°
Recommended for sleep: 16–19°
Outside31.2°
With COOLKEPT 12K18.6°
Time to target22 min
RefrigerantR290 · propane
01 / The forecast is the product

We move stock
before the heat does.

Every retailer sells air conditioners in August, when they have none left. We watch the seven-day forecast by region and position units into local warehouses while it is still raining. That is the entire business.

Illustrative board. Live data at launch via national forecast feeds.

02 / Two units. That is the range.

One room. Properly.

We do not sell nine models. We sell the unit that cools a British bedroom and the unit that cools a British living room, both on propane, both with a sealed window kit in the box.

9,000 BTU · Bedroom

COOLKEPT Nine

Up to 20m². Single bedroom, nursery, home office.

Cooling capacity2.6 kW
RefrigerantR290
Noise, sleep mode44 dB(A)
Weight24 kg
£399
A+EER · product sheet
12,000 BTU · Living room

COOLKEPT Twelve

Up to 32m². Living room, open-plan, loft conversion.

Cooling capacity3.5 kW
RefrigerantR290
Noise, sleep mode46 dB(A)
Weight29 kg
£499£599
A++EER · product sheet

Propane, not quota

Every unit runs R290. It is the efficient refrigerant, and it keeps us clear of the F-gas quota regime that traps importers shipping HFC-charged equipment into Europe.

The kit is in the box

A portable AC venting into a half-open sash window is a fan with extra steps. Every order ships with a sealed window kit cut for British sash and casement windows.

Order by 10pm

Stock sits in UK warehouses, not in a container off Felixstowe. During a heat event, tomorrow morning is the only delivery date that means anything.

03 / When to buy

Buy on the forecast,
not on the day.

We would rather tell you this than sell it to you at a panic price. The cheapest day to buy an air conditioner is roughly a fortnight before you want one.

T−14 DAYS

Best price

The models are still in the forecast. Stock is deep, prices are lowest, delivery is unhurried.

T−7 DAYS

Still comfortable

Confidence in the forecast rises. We move units into regional warehouses. Prices begin to firm.

T−3 DAYS

The shelves go

National retailers sell through. Availability, not price, becomes the thing you are buying.

HEAT EVENT

Too late, mostly

We hold reserve stock for next-day dispatch, but it is finite and it is not cheap. Do not be here.

04 / Subscription

COOLKEPT
Care

An air conditioner is used for eleven days a year and stored for three hundred and fifty. Care exists because the storing is the part people get wrong, and because a unit you bought in 2027 should be worth something in 2032.

  • Winter collection and storage. We take it in October and return it, serviced, in May. You get your cupboard back.
  • Annual service. Filters, seals, gas check, deep clean. Efficiency drops around a tenth a year without it.
  • Heat-event priority. Care members ship from reserved stock first, at the pre-event price, not the panic price.
  • Guaranteed trade-in. A fixed residual after year three, against a new unit or as cash. We refurbish and resell it.
  • Off-season swaps. Members can swap to a dehumidifier over winter for the cost of the courier run.
05 / Summer 2027

Get told
before the forecast does.

One email when we open, one before each heat event, none in between. List members get the T−14 price and first call on reserved stock.